Product Packaging

Does your packaging fail to make an impression?

Packaging is more than just a box—it’s your brand’s first handshake with a customer. At Maverick, we bring your product to life with packaging that speaks, sells, and stays memorable. From eye-catching designs to meaningful messaging, we craft packaging that reflects your brand’s personality. We also guide you in choosing the right materials that align with your brand values—sustainable, premium, or practical—whatever fits your story. And most importantly, we ensure consistency across your entire product range so that your brand feels cohesive and trusted at every touchpoint.

Let your packaging do more than protect—let it connect.

Is your packaging failing to grab the right attention?

Your product might be great—but if the packaging doesn’t connect, it might never get the chance to prove it. At Maverick, we believe your packaging should not only protect your product but also tell your brand’s story and spark interest at first glance.

We design custom packaging that speaks to your audience, reflects your brand values, and stands out on the shelves. Our team dives deep into understanding your brand, your product’s needs, and what your customers respond to—so we can create packaging that’s not just beautiful, but meaningful and memorable.

Because when packaging works, it doesn’t just attract—it converts.

What is Packaging Design?

Packaging design is the visual face of your product—it’s what your customers see before they even experience what’s inside. It’s not just about holding the product; it’s about protecting it, representing your brand, and making a strong first impression. At Maverick, we create packaging that’s not only functional but also stylish, premium, and aligned with your brand’s personality.

Why Does Packaging Design Matter?

Think of packaging as your product’s voice on the shelf. It tells your story, reflects your values, and speaks directly to your ideal customer. Great packaging does more than look good—it builds trust, stands out in a crowded market, and helps your product get noticed. Most importantly, it stirs emotion. And when people feel something, they’re more likely to buy.

Our Approach to Packaging Design

At Maverick, we combine creativity with strategy. We stay ahead of design trends to bring bold, modern, and meaningful packaging to life. Whether it’s vibrant colours, clean aesthetics, or innovative layouts—we ensure every element is crafted to reflect your brand’s vision and connect with today’s consumer. The result? Packaging that not only looks stunning but also adds real value to your product.

Let me know if you’d like this adapted for a brochure, website, or social post.

Product Design

What is Product Design?

Product design is the art and science of creating solutions that truly serve your customers. It’s more than just how a product looks—it’s about how it works, how it feels, and how well it solves real problems. At Maverick, we bring together strategy, data, design thinking, and creativity to build products that are both beautiful and functional. Our process blends user research, UX/UI design, business goals, and prototypes to shape products people love to use.

Our Product Design Process – Step by Step

  1. Clarity First: Vision & Strategy
  2. Every great product starts with a clear purpose. We begin by defining the product’s vision and strategic goals. This gives us—and you—a clear direction: what we’re building, why it matters, and who it’s for.

  3. Value Proposition: Defining the Core
  4. Next, we outline what makes the product valuable. Who’s going to use it? What problem is it solving? When and where will it be used? This step helps us align the design to your customers’ real needs.

  5. Deep Dive: Research Phase
  6. With the big picture in place, we dig into the details. We study users, competitors, and market trends to understand the landscape. This research becomes the foundation for informed, user-friendly design.

  7. Insights & Analysis
  8. Our team then breaks down the research into meaningful insights—what users expect, what frustrates them, and what delights them. These insights guide our next steps in the design journey.

  9. Ideation & Concepts
  10. This is where creativity takes over. Our designers brainstorm ideas, sketch layouts, create storyboards, and explore different approaches to bring the product to life. We build initial concepts and low-fidelity prototypes to see how things start shaping up.

  11. Design Execution
  12. Once we lock in the best ideas, our team designs high-fidelity screens and interfaces, ensuring the product is easy to use and aligned with your brand. This is where vision meets visual magic.

  13. Testing & Validation
  14. Before final rollout, we test everything. From user interactions to performance, we ensure the product works smoothly and delivers on its promise. Feedback loops help us fine-tune until it’s just right.

At Maverick, product design is not just about pixels and prototypes—it’s about building experiences your users can trust, enjoy, and remember.

Let me know if you’d like a shorter version for a brochure or website section!

Label Design

What Exactly Is Product Design?

Product design is where creativity meets problem-solving. It’s not just about how something looks—it’s about how it works, how it feels, and how seamlessly it fits into your user’s life. At Maverick, we combine design thinking, strategy, data, and innovation to create meaningful product experiences. From user research to interface design, we build products people not only use—but love.

Our Product Design Process – Built Around You

  1. Define the Vision
  2. Every product starts with a purpose. We work closely with you to define what you’re building, who it’s for, and why it matters. This clarity sets the tone for everything that follows.

  3. Crafting the Value Proposition
  4. What makes your product valuable? Who will use it, and what problem does it solve for them? We map this out to make sure your product meets real needs and stands out in the market.

  5. Researching What Matters
  6. Now we dig deeper. We look at user behavior, industry trends, and your competitors to uncover insights that inform every design decision. It’s all about building from a strong foundation.

  7. Turning Data into Insights
  8. Research is one thing—making sense of it is another. We analyze the data to understand user expectations, pain points, and desires. These insights help us design with empathy and purpose.

  9. Brainstorming & Prototyping
  10. Here’s where the fun begins. We sketch, storyboard, and explore different concepts to find the best approach. Low-fidelity prototypes help us test ideas before moving to the real thing.

  11. Bringing Ideas to Life
  12. We turn sketches into screens. Our designers create intuitive, pixel-perfect interfaces that reflect your brand’s personality and deliver a smooth user experience. This is where ideas become real.

  13. Test, Refine, Repeat
  14. Before launch, we test the design with real users. We tweak, refine, and validate until everything works just as it should. No guesswork—just real feedback, real results.

More Than Just Design – We Craft Experiences

At Maverick, product design isn’t just about aesthetics or functionality—it’s about creating an experience your users remember. One that solves problems, adds value, and builds loyalty. We don’t just design products—we help bring your vision to life.

Let me know if you’d like this condensed into a snappy brochure format or made into web-friendly copy!

What is Label Design?

Label design is more than just a sticker on your product—it’s a first impression. While standard labels are there to give necessary product info like ingredients or manufacturing dates, a thoughtfully designed label does something more: it grabs attention. It tells your brand’s story through colour, typography, layout, and creativity—all in one compact space. A great label isn’t just informative, it’s persuasive.

Why Label Design Matters

Sure, labels need to carry important information—manufacturer details, expiry dates, usage instructions, and more. But in today’s crowded market, that’s just the starting point.

An impactful label design can:

  • Help your product stand out on the shelf
  • Spark curiosity and draw people in
  • Reflect your brand’s personality and values
  • Build trust and make decision-making easier for customers

When done right, label design becomes your silent salesperson. It communicates quality, tells a story, and nudges buyers to choose your product over another.

Why Choose Maverick for Label Design?

Whether it’s a bottle, box, pouch, or jar—your packaging deserves a label that does justice to the product inside. At Maverick, we blend strategy with creativity to craft labels that don’t just look good, but work hard too.

Our team of experienced designers focuses on creating custom label designs that are:

  • Eye-catching and memorable
  • Aligned with your brand’s tone and voice
  • Functional and compliant with regulations
  • Tailored to different materials and shapes

Looking for something that stands out and tells your story? Let’s talk. We’re here to help your product leave a lasting impression—before the box even opens.

Elevate your brand with thoughtful packaging that speaks volumes.

At Maverick, we believe great packaging does more than just protect your product—it tells your brand’s story, sparks interest, and leaves a lasting impression. Our team blends design expertise with creative strategy to deliver packaging that not only looks beautiful but also works beautifully.

We don’t just design for aesthetics—we design with purpose. From shape and structure to colors, fonts, and finishes, we craft packaging that reflects your brand personality and catches the consumer’s eye, whether on a store shelf or an unboxing video. And of course, every design is built to be functional and production-ready.

Whether you’re launching something new or revamping an existing line, we’re here to make sure your product doesn’t just sit on the shelf—it stands out.

Why Packaging Design Matters

Packaging is often your first handshake with a customer. It’s the first thing they notice—and sometimes, the deciding factor in whether they choose your product over someone else’s. A well-designed package can:

  • Reflect your brand’s values
  • Appeal to your ideal audience
  • Highlight your product’s strengths
  • Create a memorable unboxing experience

At Maverick, we stay ahead of design trends while keeping your customer at the center. Our designs don’t just look good—they build trust, trigger emotion, and influence buying decisions.

How We Approach Packaging Design

We take a modern, consumer-first approach. Our team explores bold shapes, fresh colors, and clever layouts to create packaging that feels innovative yet intuitive. From the sketchpad to the final print file, we ensure your packaging design supports your brand’s growth—visually, emotionally, and strategically.

Product Design

Smart, user-focused design—built with purpose.

Product design isn’t just about how things look. It’s about how they work, how they feel, and how they connect with the people who use them. At Maverick, we combine creativity with data, design thinking, and real-world research to create products that solve problems and create delightful experiences.

Whether it’s a digital product, a physical object, or something in between—we build with empathy, strategy, and vision.

Our End-to-End Product Design Process

  1. Start with Clarity
  2. We kick things off by aligning on your product vision and defining a strategy. What are we solving? Who is it for? Why now?

  3. Define the Value
  4. We map out your product’s key benefits, use cases, and target personas so that every design decision leads back to what matters most—your users.

  5. Dig Into Research
  6. Through market insights, competitor audits, and user interviews, we gather everything we need to make informed, user-centered design decisions.

  7. Turn Insights Into Ideas
  8. From sketches to wireframes and storyboards, we explore multiple directions and shape them into smart, functional design concepts.

  9. Design Execution
  10. High-fidelity visuals, UI layouts, motion design, and interactive prototypes bring the idea to life, with every pixel intentionally placed.

  11. Test, Refine, Validate
  12. We validate our designs through usability testing and feedback loops, refining them until they’re not just good—they’re great.

At Maverick, product design is where strategy meets storytelling, and form meets function. We create products people don’t just use—they love.

Label Design

Because your label is more than just information—it’s your brand on display.

A great label doesn’t just list ingredients or instructions—it captures attention, tells a story, and builds trust. At Maverick, we treat label design as both an art and a strategic tool to help your product make a powerful first impression.

From bottles and jars to pouches and boxes, our team creates eye-catching, informative, and compliant labels that reflect your brand’s voice and values.

Why Label Design Is Essential

Sure, your label has a job to do—list ingredients, show expiry dates, give usage instructions. But it can also be your brand’s silent salesperson. The right design:

  • Catches the eye on crowded shelves
  • Differentiates your product from competitors
  • Reinforces brand recognition and trust
  • Boosts purchasing confidence at the point of sale

How We Design Labels That Work

At Maverick, we don’t believe in one-size-fits-all. Every label we design is tailored to the product, the packaging, and the people buying it. Using strategic layouts, typography, and vibrant color palettes, we craft label designs that communicate clearly—and sell beautifully.

Want to refresh your packaging, product, or label design? Let’s create something that’s not just visually impressive but strategically on point.

With Maverick, every detail counts—and every design has purpose.

An Ambitious Creative Agency in Delhi

Maverick India was born in 2005, a time when cellphones were becoming extremely popular in India and the possibility of a “website” organization was beginning to be a thing. As the brands were competing to be first to advertise with a well-equipped marketing partner, the agency world was woefully unprepared to help. Each creative agency was specialized—they centered around promoting or strategy or design or content creation or whatever. What was evident to us in those days was that developing brands didn’t require help with only a specific something. They needed an advertising agency that could do everything—like a showcasing Swiss Army knife (however less pointy). So that’s why we built Maverick. To enable these challengers to construct ground-breaking, vital, very much cherished brands at speed. We believe the best brands tell stories, that is why we partner with our clients to create impressive work that not only represents their business but also connects them with people emotionally. Through strategy, design, content, and technology, we bring brands to life. We create, compose and produce high-class branded content, established in deep strategic insights, that convey results and build brand value. As a creative agency, we are project-based and go about as both creative partner + production company, making sure about efficiencies and a lean model, all while conveying newsworthy results.