What is Brand Naming?
The brand naming strategy is one of the essential
elements which helps customers identify and
differentiate one product with others. The brand
naming strategy goes through six criteria
– suggestive, descriptive, classical,
compound, arbitrary, and fanciful, and give an
idea about the product’s qualities and
benefits.
Why is brand naming important?
A name is a first impression, a symbol, and a
one-of-a-kind communication tool. With a single
word or phrase, you can convey what a business
or product stands for—literally, figuratively,
and sometimes both. A mighty name doesn’t
just sound nice but can add incalculable value
to your company or offerings.
How we do brand naming?
Branding naming agencies like us start with
research to gain the most profound knowledge
about your business and feed our imagination
with insights and inspiration. After several
intensive brainstorming sessions, our creative
team and linguistic experts then come up with
naming options, setting the right ‘tone of
voice’ that resonates with your offerings
and that customers can relate to. The process is
an integration of four C’s –
Character, Communication, Construction and
Continuum.
Results
After filtering down our creative process, we
deliver precisely what conveys the personality
of your brand, how you work, and what you stand
for!