miles
2020-Present
Maverick helped carve out a clear, engaging digital identity for Miles, making industrial tools feel relevant and approachable for today’s multitasking user.
From tool-focused spotlights to festive and educational content, we created purpose-driven communication that elevated the brand from product utility to problem-solving partner.
We mixed functional storytelling with witty copy, delivering audience-specific reels, visual content, and creative taglines like “Pin Down Perfection” and “Tack Your Craft” to boost digital visibility.