Client
fabessentials
Year
2023- Present
Deliverables
- Campagin
Fabessentials brings clean, conscious beauty with wellness at its heart. The brand delivers personal care that’s safe and rooted in nature
Maverick helped shape Fabessentials’ digital identity as a clean beauty pioneer, driving awareness, engagement, and product love across platforms.
What We Did
Skincare, Simplified & Storytold
We launched seasonal campaigns like #TasteFab, #SwitchToSafeSPF, and #SecretsOfGlow, supported by skin science tips, ingredient education, and product storytelling to build a strong, relatable online presence.
How We Did It?
We used serene visuals, poetic copy, and wellness-led content formats—including influencer collabs, reels, and rituals—to position Fabessentials as informed, aspirational, and community-driven.
