Eastman
2022- Present
Maverick partnered with Eastman to develop a 360° marketing communication plan that would energize every touchpoint—from BTL to ATL, digital to retail.
We partnered with Eastman to deliver a comprehensive 360° marketing communication strategy. Our work spanned across print, digital, outdoor, and retail to ensure consistent brand messaging and high-impact visibility.
We developed integrated campaigns that combined product storytelling with bold, functional design. From creative assets to media planning, every touchpoint was crafted to strengthen Eastman’s presence in a competitive market and connect with diverse customer segments.