Dr. Reddy
2024- Present
Maverick created communication across categories for Dr. Reddy’s—keeping it clear, compliant, and creatively engaging for both medical professionals and end consumers
We worked on a range of creative assets for Dr. Reddy’s, including a B2B leaflet and brand materials for Ezmitop anti-aging lotion. Our work also covered multiple product segments such as dermatology, cosmetology, and pediatric care. Additionally, we developed digital video content for NISE, social media creatives, and key visuals for product launches.
We created standee cutouts, infographics, and product placement strategies tailored for different target groups. A clear visual language and photoshoot strategy were developed to appeal to specific audiences—cosmetologists, dermatologists, and pediatricians—ensuring every touchpoint was engaging, informative, and brand-aligned.