Offline Marketing
Marketing Collaterals
What Are Marketing Collaterals?
Marketing collaterals are branded content pieces or media tools designed to promote your products or services and communicate your brand’s message effectively. These materials play a vital role in building brand presence and supporting sales initiatives. From print assets like brochures, flyers, and posters to digital formats such as e-magazines, catalogs, and social media graphics — marketing collaterals help inform, engage, and convert your target audience.
Why Are Creative Marketing Collaterals Important?
Before a customer makes a purchase, they go through a journey — and at every stage, the right collateral can guide, influence, and nurture that decision. Well-designed marketing collaterals tailored to different audience segments can help generate leads, launch campaigns, introduce new offerings, re-engage existing customers, and increase brand visibility. They are essential tools that not only support your marketing and sales strategy but also strengthen brand perception and engagement.
Marketing Collaterals we design at Maverick:
- Posters
- Pamphlets
- Leaflets
- Sales Presentation
- Product Brochure
- Blog Posts
- Landing Pages
- Branded Content
- Infographics
- Event Magazines
- Case Studies
- White Papers
- Newsletters
- Corporate Magazines
- Customer Magazines
Brand Stationery
What is Brand Stationery?
Brand stationery refers to a collection of printed materials that visually represent a company’s identity. This includes letterheads, business cards, envelopes, brochures, and promotional items like pens and coasters used at events or trade shows. These elements serve as tangible expressions of a brand and play a key role in reinforcing its image and professionalism.
Why Brand Stationery Matters
Brand stationery acts as a powerful branding and communication tool. It not only adds a layer of professionalism to your company’s image but also builds credibility and trust with your audience. Often serving as the first point of contact, well-designed stationery can creatively convey your brand’s values, products, and services — leaving a lasting impression on potential clients and partners.
Our Approach to Brand Stationery
At Maverick, we view brand stationery as a vital extension of your brand identity. Our goal is to craft distinctive, stylish, and impactful designs that reflect your business’s essence while ensuring clarity in communication. From concept to execution, our creative team ensures your stationery aligns with modern design trends while preserving professionalism — helping your brand make a statement with every printed piece.
An Ambitious Creative Agency in Delhi
Maverick India was born in 2005, a time when cellphones were becoming extremely popular in India and the possibility of a “website” organization was beginning to be a thing. As the brands were competing to be first to advertise with a well-equipped marketing partner, the agency world was woefully unprepared to help. Each creative agency was specialized—they centered around promoting or strategy or design or content creation or whatever. What was evident to us in those days was that developing brands didn’t require help with only a specific something. They needed an advertising agency that could do everything—like a showcasing Swiss Army knife (however less pointy). So that’s why we built Maverick. To enable these challengers to construct ground-breaking, vital, very much cherished brands at speed. We believe the best brands tell stories, that is why we partner with our clients to create impressive work that not only represents their business but also connects them with people emotionally. Through strategy, design, content, and technology, we bring brands to life. We create, compose and produce high-class branded content, established in deep strategic insights, that convey results and build brand value. As a creative agency, we are project-based and go about as both creative partner + production company, making sure about efficiencies and a lean model, all while conveying newsworthy results.