Maverick Innovation

Lectro

Client

An Electric Bike Brand, Hero

Year

2016 – Active

Deliverables

Brand Positioning
BTL C Communication
Product Packaging
Direct Mailers
Print Ad Campaigns
Point of Sales Communication
Event Creatives & Collateral
Exhibiton Design & Production
Marketing Collaterals
Outdoor Campaigns
Product Brochures
Product Packaging
Social Media Creative

Lectro is India’s first and largest selling electric bike from the house of HERO. Maverick India, a marketing and advertising agency is managing their BTL portfolio.

Our effort is to propose a premium experience in keeping up with Lectro’s positioning policy, while at the same time making the most of its popular standing.

Electrifying Performer!

Hero Lectro is a futuristic product and a technological revolution powered by a unique Electric Drive Unit (EDU) that promises a riding experience like no other brand. We help conceive campaign concepts, keeping in mind the rider’s psychological dynamics and deliver compelling creative that make a statement amongst the audience.

How We Did It?

Our overriding goal for Lectro is to find the best way to present the features and benefits of the product and the strong relationship, Lectro enjoys with its fans. We thoughtfully design all the creative such as brochures, leaflets, posters, event collaterals, and a variety of social media posts.