Smart Phone Brand, Taiwan
2011 – Active
To engage with its target audience more deeply and to enhance their relationship with the brand in India, Maverick Innovations helped HTC with positioning the brand strategically.
HTC takes an extensive approach to serve society and make life better through leading innovation in smart mobile devices and experience design. Maverick India skillfully captured the essence of expression “pursuit of brilliance” and delivered progressive, classic, visually appealing designs and effective brand communication.
We proposed an immersive experience, adding meaning and substance to the brand’s progressive atmosphere. The work was handled exceptionally well by the talented Maverickans who put their heart and soul in crafting the content strategy, ideation, and concept development for both the Indian and South-Asian market.
